Released on: August 20, 2008, 5:06 am

Press Release Author: Tushar Vyas / SureWaves

Industry: Advertising

Press Release Summary: Les Concierges, the world's premier provider of global,
concierge-supported loyalty services and solutions and SureWaves, a media
convergence solution provider have partnered to create a unique communication
channel combining the strength of SureWaves Solution and on-ground Les Concierges
task force. In India, Les Concierges has a presence across over 500 worksites across
the country servicing over 6,00,000 employees in the country, where they deploy
their pioneering personal concierge services.

Press Release Body: Les Concierges, the world's premier provider of global,
concierge-supported loyalty services and solutions and SureWaves, a media
convergence solution provider have partnered to create a unique communication
channel combining the strength of SureWaves Solution and on-ground Les Concierges
task force. In India, Les Concierges has a presence across over 500 worksites across
the country servicing over 6,00,000 employees in the country, where they deploy
their pioneering personal concierge services.
The SureWaves communication solution will serve as a tool for Les Concierges to
build a strong communication channel to its customers : the 100% employed
population housed in Les Concierges' client site and to aid them to see the entire
array of benefits and solutions Les Concierges can provide them to keep themselves
stress free and focussed at work. With Les Concierges commitment to enhance the
employees experience, the SureWaves communication tool will also serve as a
"workspace channel" with useful corporate based employee targeted minisodes and
programmes. Areas that will be covered include a slew of programmes within the
Environment, Health, Lifestyle, Financial Wellness, Safety space. The enviable
target audience at a time where the only visual mass communication to the employee
will be the Les Concierges SureWaves channel, will allow targeted companies and
marketers to reach out to this customer base and make a significant eyeball
contact. These is a perfect opportunity for delivering communication to the
corporate audience that is brand conscious, technology savvy, affluent & are the
decision makers. Besides, the marketer could work with the on ground presence of
Les Concierges to develop a perfect at office but driven through a value based
on-ground programme including events, fairs, sampling, etc . The employee benefits
are huge, giving the HR manager a reason to drive delight to its employee base.
There is a stronger association & interaction with the brand given the the
possibilities of "touch and feel". Some examples of activities done very
successfully in the past include the Listerine sponsored Dental camps across work
sites pan India , L'Oreal Skin Analysis Fairs , HDFC bank's " Celebrate parents
Day", International Womans Day sponsored by Ponds, Horlicks for Women, etc.,
As per Tushar Vyas, CMO, SureWaves, this unique communication solution currently
delivers a highly engaged audience of over 100,000 corporate professionals on a
daily basis that will eventually go up to 600,000 in the coming months. The
solutions are already deployed nationally at over 100 worksites in companies like
Accenture, Aditya Birla Group, Dell, GMR, IBM, KPMG, Sasken, Synopsis, Tech
Mahindra, Tata Motors, Wipro etc. , all part of the Les Concierges client list.
Mr Rajendra Khare, CMD, SureWaves says "This partnership is a true example of how a
successful business concept can be enhanced by deploying business solutions
developed by SureWaves media convergence technologies. SureWaves is delighted to
partner with Les Concierges and is committed to add value to the Les Concierges
business process"
Endorsing the view that convergence technologies will redefine and improvise the
core business processes in future Ms Dipali Sikand, MD, Les Concierges says " Les
Concierges is committed to providing a highly evolved service experience no matter
how trite the service request may be With our concierge and personal assistance
services, employees are wowed by meaningful benefits that make their lives easier
and bond them more closely to our client companies. With Les Concierges, they're
offered access to things they can't get on their own; the convenience and time
savings of getting tasks completed for them; expertise and insider insights and so
much more. Now the The Les Concierges SureWaves communication channel will help us
drive a visual impact of the myriad of benefits an employee is bound to get at the
Les Concierges desk and we are very excited at the opportunities this represents our
client companies that will derive a higher ROI with their investments in their
concierge service.'
Says Atul Ghosh, National Head , Les Concierges (Live ) ; " We have evolved a
completely dedicated channel : Les Concierges Live ; to allow our clients and their
employees to savour a far more focussed and value based driven experience Live !
right their at their worksites. Les Concierges Live will work with SureWaves to
ensure that these benefits are widely broadcasted in the office sites, allowing our
client companies to fully draw on our capabilities to help them drive a more loyal
and productive employee force. In addition, we have planned a series of signature
events across genres like inter office sports and music contests, that will feature
prominently on the Les Concierges SureWaves channel "
SureWaves (www.surewaves.com) is next generation media convergence pioneer combining
the power of Digital Displays, Mobile Phones and Web in a unique manner with core
philosophy of providing "Oxygen for Minds" to our audience. SureWaves' displays are
connected over internet and managed from central locations. SureWaves display also
allows mobile interactivity in proximity environment.
Les Concierges (www.lesconcierges.co.in) Les Concierges provides enterprise
workforce and customer management solutions and services that help companies drive
increased profitability. Its workforce-focused services bring solutions to an entire
employee lifecycle - from recruitment to retirement. Its solutions are offered on a
monthly subscription basis and help corporations effectively maximize productivity,
engagement, and satisfaction by applying business discipline to key processes. Les
Concierges services are deployed across the globe with hubs in 13 cities in India,
Dubai (covering the EMEA region) and Singapore servicing the far East. Its concierge
services in India are at the premises of its customers at over 500 worksites, an
additional 1500+ desks on other business solutions comprising corporate receptions,
hotels, airports & other customer centres, with an average annual growth rate of
over 50%. Globally, Les Concierges operates a luxury brand of concierge service :
CLUB CONCIERGE : which manages luxury concierge services to very high end brands
such as Tiger Woods, Dubai First etc.


Web Site: http://www.surewaves.com

Contact Details: Tushar Vyas, CMO, SureWaves
tushar@surewaves.com
+91 98195 86400